Ranger EV History

 

REVolt is dedicated to the preservation of the Ford Ranger EV and the history of the Ranger EV Development Program.

These original Ford Motor Company marketing pieces show how the Ranger EV was positioned in the marketplace. Probably based on its relatively high price compared to ICE Rangers, government and utility fleet operators were the primary target markets.


This literature collection is provided as part of REVolt’s effort to preserve the history of the Ford Ranger EV. They are the property of the Ford Motor Company, the original copyright holder.

Original Ford Sales Literature from Ford Motor Company

In 2005, “a core group of electric car owners/advocates rallied together in an effort to stave off the recall and destruction of thousands of electric cars produced by large automakers. In order to meet California zero emission vehicle standards created in the early 1990s, automakers had initially complied with the mandate but then lobbied hard to weaken and ultimately disempower that same mandate.

The subsequent destruction of zero emission vehicles galvanized citizen grassroots action to form dontcrush.com. This band of determined EV activists ultimately succeeded in saving at least 1,000 Ford and Toyota EVs from the corporate crusher. However, GM did move ahead with the destruction of its innovative EV1 electric cars despite dontcrush's offer to purchase the last 80 remaining EV1s for 1.9 million dollars. Images of the big yellow crusher at work in the film documentary Who Killed the Electric Car? helped to galvanize media attention coupled with persistent protests, dontcrush press releases and organizational media savvy.”

Saving Electric Vehicles from pluginamerica.com

“Ford Ranger EV On January 14, 2005 Ranchers Dave Raboy and Heather Bernikoff, DontCrush.com, William Korthof of EE Solar & Rainforest Action Network's JumpstartFord spearheaded a successful vigil. Public awareness grew quickly with state and national coverage. In just more than one week Ford responded, and 150 Ranger EV electric pickups were SAVED! Ford ends crushing; Leaseholders win purchase rights and the successful movements to save Ford Think City NEVs and Toyota RAV4 EVs were inspired.”

Ranger EV Protest from pluginamerica.com

From “Key Events in the History of Air Quality in California” chronology.

1990 - ARB approved standards for cleaner burning gasoline and low and zero emission vehicles.

1996 - Big seven automakers commit to manufacture and sell Zero Emission Vehicles.

2000 - The Board voted unanimously to keep the Zero Emission Vehicle mandate in place.

2001- Zero-emission vehicle mandate was upheld, with modified requirements. Automakers were required to produce between 4,450 and 15,450 zero-emission cars starting in 2003.

California ARB from arb.ca.gov

used in both vehicles. When this fleet was recalled by Ford and scrapped, Blue Sky Motors salvaged a vast warehouse of common parts that has become the primary source of spare parts for the Ranger EV today.


This literature collection is provided as part of REVolt’s effort to preserve the history of the Ford Ranger EV. They are the property of the Ford Motor Company, the original copyright holder.

Postal Vehicle Sales Literature from Ford Motor Company